July 26

Four Jeep Models that Hold Their Value the Longest


Jeep enthusiasts are legendary for their brand loyalty, and for good reasons. The rugged Wrangler dominated the market and announced an all-time sales record set in March. Buying your next vehicle isn’t something you want to dive into. You need to do some research to get the best deal. That’s why you’re here. To help you sort through the hype, we’ve collected this list of four Jeep models that hold their value the longest. Because Jeeps just don’t quit.

The Wrangler

The best place to start is always at the beginning. Since 1945 and the war hero Willy, no automaker has been able to touch the longevity of the Wrangler. Today’s fourth-generation Wrangler still holds the title of the world’s most famous off-roading vehicle.

The original led the way to the Jeep lineup of Wranglers from the public’s first CJ, which carried the load until 1985. The more civilized YJ was introduced in the early 1990s, which led to the retro headlights leading the Wrangler TJ. A new decade of four-door Wrangler JKs debuted in 2007, while the unstoppable Rubicon conquered every terrain with locking front and rear differential.

The Cherokee

The next Jeep to make our list is the Cherokee. A re-concept of the popular Jeep Wagoneer, the two-door Cherokee evolved as one of the first compact SUVs. Now in its fifth generation, the Cherokee retains its value. Since 1974, it has held the spot as one of Jeep’s top-selling compact SUVs.

The 1970s two-door full-size Cherokee swept the four-by-four of the year awards, and the next model decade introduced many industry innovations, including the first UniFrame construction. The trail-happy Cherokee sports tons of updates for 2019, such as more advanced technology and a newly available 2.0-liter engine, starting at $23,995.

The Grand Cherokee

Jeep’s flagship mid-size SUV, the Grand Cherokee, was introduced in 1993 as part of Jeep’s luxury segment. Trusted auto resources state that the 2017 Grand Cherokee offers consumers excellent resale value, top safety scores, and a choice of four-wheel drive systems.

Today’s Grand Cherokee enjoys three years of strong, consistent growth, with a 13.4 percent increase in sales since 2016. It’s a top-selling model and is truly remarkable for the 2018 model year. The introductory Laredo trim starts at $30,895.

The Compass

Americans have long known that Jeeps hold their value better than most rivals, and the Compass falls right into line with its predecessors. With its fancy redesign, Jeep’s 2017 Compass compact SUV surged off the lot with triple sales in April.

With its Jeep-built off-roading capability and upscale cabin, the Compass is ideal for budget-conscious families. You get an attractive, reliable vehicle with excellent resale value — all with Jeep’s iconic badge of honor. Realize your 2018 Jeep Compass starting at $21,095.

Jeep’s stellar reputation is just as important as its reliability in the depreciation world. This automaker has already proven to build challenging vehicles that stand the test of time.


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